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Cookies

On our website, we use cookies to make our web presence more user-friendly and functional. Some cookies remain stored on your device.

Cookies are small data packets that are exchanged between your browser and our web server when you visit our website. These cause no damage and serve solely for the recognition of website visitors. Cookies can only store information that is provided by your browser, i.e., information that you have entered into the browser yourself or that is available on the website. Cookies cannot execute code and cannot be used to access your device.

During your next visit to our website with the same device, the information stored in cookies can subsequently be sent back either to us (“first-party cookie”) or to a third-party web application to which the cookie belongs (“third-party cookie”). Through the stored and returned information, the respective web application recognizes that you have already accessed and visited the website with your device’s browser.

Cookies contain the following information in summary:

  • Cookie Name
  • Name of the server from which the cookie originally comes IP address
  • Cookie ID number
  • A date on which the cookie is automatically deleted
  • Device identifiers, identifications assigned by users

Two categories of cookies are distinguished:

  • technically necessary cookies to ensure basic functions of the website
  • technically non-necessary cookies to collect anonymous statistics and implement targeted marketing activities

The following technically necessary cookies are used:

  • cookie_tag_accepted from service: SirPauls with a storage duration: 1 month
  • PH_HPXY_CHECK from service: WordPress with a storage duration: for the respective session
  • wp-wpml_current_language from service: WordPress with a storage duration: for the respective session

A session encompasses the duration during which a user is on the website.

The following non-technically necessary cookies are used:

  • marketing_accepted from service: SirPauls with a storage duration: 1 month
  • statistics_accepted from service: SirPauls with a storage duration: 1 month
  • _fbp from service: Meta (Facebook) with a storage duration: 3 months
  • _ga from service: Google with a storage duration: 13 months
  • _ga_4JP0GHMDMF from service: Google with a storage duration: 14 months
  • ttcsid_D356VLRC77U1H0640690 from service TikTok with a storage duration: 3 months
  • ttcsid from service TikTok with a storage duration: 3 months
  • _tt_enable_cookie from service TikTok with a storage duration: 3 months
  • _ttp from service TikTok with a storage duration: 3 months

We only use non-technically necessary cookies if you have given your explicit consent to this use in our cookie banner. You can revoke this consent at any time through https://graz.woop.fun/. If you revoke your consent, the processed data will be deleted immediately.

Google Tag Manager

We use Google Tag Manager so that we can deploy so-called tags (small code elements) on our pages with custom rules. Google Tag Manager does not write cookies for itself and does not collect personal data.

Tools for which we deploy tags can be found within the following cookie groups.

Statistics Cookies

Google analytics 4

Our website uses Google Analytics 4, a web analytics service by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA — “Google”).

What does Google Analytics 4 do?

Google Analytics 4 helps us check how people use our site — e.g., which pages are most popular or how long someone stays on the site. GA4 works with events and sessions. A session encompasses the duration during which a user is on the website. Events mean an occurrence, e.g., a click on a button.

Google Analytics 4 falls under the following cookies:

_ga_4JP0GHMDMF from service: Google with a storage duration: 14 months

_ga from service: Google with a storage duration: 13 months

IP Anonymization

Users’ IP addresses are automatically shortened — within the EU or EEA — before being sent to Google. This means: no complete IP address is stored or processed.

Data Transfer to the USA

Data may be transferred to the USA. According to its own statements, Google is certified under the EU-U.S. Data Privacy Framework. Nevertheless, there remains a residual risk that U.S. authorities may access the data.

More detailed information about Google’s privacy policy in general can be found at https://policies.google.com/privacy?hl=en, https://business.safety.google/adsservices/ and the cookies used by Google at https://business.safety.google/adscookies/.

Marketing Cookies

Meta (facebook)

We use Facebook to serve important content to users and create campaign performance reports. Cookies are set with the help of the Facebook Pixel. By setting the Facebook Pixel, we can optimize ad control so that only relevant ads are served to you (Facebook Audiences). To recognize whether you have performed certain actions on our website after interacting with our ad, we use so-called Facebook Events (Conversions). Through the use of this cookie, personal data may be transmitted to the USA or third countries.

More detailed information about Facebook’s privacy policy can be found at https://www.facebook.com/privacy/policy/

META (Facebook) falls under the following cookies:

_fbp from service: Meta (Facebook) with a storage duration: 3 months

TikTok

We use TikTok integration to serve relevant content to users and create campaign performance reports. Cookies are set with the help of TikTok integration.

The TikTok Events API facilitates accurate measurement of ad performance, optimization of ad delivery, and creation of targeted audiences.

Through the use of this cookie, personal data may be transmitted to the USA or third countries.

More detailed information about TikTok’s privacy policy can be found at https://www.tiktok.com/legal/page/eea/privacy-policy/en

TikTok falls under the following cookies:

ttcsid_D356VLRC77U1H0640690 from service TikTok with a storage duration: 3 months

ttcsid from service TikTok with a storage duration: 3 months

_tt_enable_cookie from service TikTok with a storage duration: 3 months

_ttp from service TikTok with a storage duration: 3 months

External Content

YouTube

We use Youtube, a Google service, to embed videos contained therein on our website. This is intended to offer you as a website visitor a better user experience, as you don’t have to switch from our website to Youtube first to view the relevant content.

More detailed information about Google’s privacy policy in general can be found at https://policies.google.com/privacy?hl=en, https://business.safety.google/adsservices/ and the cookies used by Google at https://business.safety.google/adscookies/.

Google Maps

We use Google Maps to provide you with visualization and, if needed, quick navigation to the respective location.

More detailed information about Google’s privacy policy in general can be found at https://policies.google.com/privacy?hl=en, https://business.safety.google/adsservices/ and the cookies used by Google at https://business.safety.google/adscookies/.

Instagram

This is a social network focused on video and photo sharing. The core of the offering is a mix of microblog and audiovisual platform. Users can edit their photos and videos, apply filters, and share them with the whole world or with friends. The content can be embedded on websites.

More detailed information about the privacy policy can be found at https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect and https://help.instagram.com/1896641480634370/?helpref=hc_fnav